In my Getresponse review, I take a look at one of the most popular tools for designing and sending HTML e-newsletters. Read on to see how it fares in terms of pricing, features, templates, usability and more.
Autoresponders are e-newsletters that are sent to your subscribers at intervals determined by you – you can set them up so that immediately after somebody signs up to your mailing list, they receive a welcome message from your business; a week later they could receive a discount offer for some of your products or services; three weeks later they could receive an encouragement to follow you on social media. And so on.
All three Getresponse plans cover the important basics; key features include:
- the ability to import, grow and host an email database
- a wide range of templates
- excellent autoresponder functionality
- responsive email designs
- split testing
- in-depth reporting
- RSS / blog to-email functionality
- comprehensive segmentation options
- social sharing tools
Getresponse was ahead of its competitors for some time with its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
